Distributon: creating an auduience - trailer analysis

The Conventions:
The first thing that I notice in both of the trailers is the dramatic music in the background. This is very fitting to the genre of the films which are both action, thrillers. Both soundtracks are accompanied with a voice over by some of the main characters. In "Spectre" (Mendes, 2015) this is by James Bond (Daniel Craig) and in "The Hunger Games: Mockingjay - part 1 (Lawrence, 2014) it is by a variety of characters. The voiceovers allow the viewer to get a brief understanding of the characters and their storyline as they take you through the trailers before you go to watch the film.

As well as them both containing special effects for explosions, both of the trailers have the titles of the film at the end which are followed by the iconic sounds associated with the films. In "The Hunger Games" this is the whistle which represents peace and in "Spectre" it is the typical Bond sound track. This allows the viewer to associate the films with other films in the sequel's; possibly making them more likely to go and watch the films. Both of the trailers end with a release date to inform the audience when they can go and watch the film. This creates a buzz around the film as it can help get people talking about the film. 

Target Audience:
I think that the target audience for both of these films would start at teenagers. However I think that an older audience are more likely to watch "Spectre" as it is a sequel that has gone on since 1962 whereas the hunger games was first screened in 2012 so would be more likely to have a younger audience such as 13 - 22. Both films have a similar age rating as spectre is PG-13 and "The Hunger Games" is a 12A. The hunger games could also attract an audience that enjoyed reading the novels.  


In "The Hunger Games" the distributor tried to target this particular audience as they included well known stars like Jennifer Lawrence and Josh Hutcherson. Both "Mockingjay" and "Spectre" include dramatic action scenes in the trailers that both have a number of special effects that can be enticing to the viewer. The distributor of "Spectre" can also attract a slightly wider audience of and older generation as it includes sex and nudity as well as drugs and alcohol.     

My personal response:
I think that both of the trailers to "Spectre" and "The Hunger Games: Mockingjay - part " are enticing and intriguing to the audience. I think that after watching both of the trailers they intrigue me to watch the film, especially as they are both parts of a sequel.

"Spectre"

(Mendes, 2015)

Premier:

The World Premiere of 'Spectre' was held at the Royal Albert Hall in London on October 26th 2015. The majority of the cast attened including Daniel Craig, Léa Seydoux, Monica Bellucci, Naomie Harris, Christoph Waltz, Dave Bautista, Sam Mendes, Andrew Scott, Ralph Fiennes, Ben Whishaw, Producers Michael G. Wilson and Barbara Broccoli. Sam Smith also attended as he sings 'The writing is on the wall' that features in the film. They joined Their Royal Highness, The Duke and Duchess of Cambridge and Prince Harry at the premiere of the 24th Bond film.

Extra details and facts:

• Filming locations: Mexico City, London, Rome, Morocco, Tokyo, Austria.
• Day of the dead festival in Mexico City used 1500 extras
• Day of the dead festival costumes took 6 months to make
• 8 bespoke Aston Martin cars were used and one Jaguar (some of the fastest cars in the world 
• Rome was shut down for the racing scene between the Aston martin and the jaguar
• real explosions were used to create "visceral excitement that you can only get in real stunts" - Sam Mendes 
• explosion in Morocco broke a world record for the latest explosion.

"The Hunger Games: Mockingjay - part 1

(Lawrence, 2014)

Premier:
The UK premier of 'The hunger games Mockingjay: part 1" took place in London on the 10th November 2014. Cast members such as Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Woody Harrelson, Elizabeth Banks, Julianne Moore, Philip Seymour Hoffman and Jeffrey Wright all attended Including the artist Lord as she sang songs that featured in the film.