The artists own video:
Arc Isla are an unsigned east midland based Indie/ Pop band. Their original video for their song 'In my heart' has a rustic feel to it as if the viewer are looking at old recordings of the band. The video contains footage of the band rehearsing, performing and having fun.
What I believe the song is about:
I believe the song is about the speaker being deeply in love with someone however their relationship isn't straight forward, despite them being in 'their head' 'their heart' and them 'falling' for them. The persona/voice is torn between leaving their love or staying with them; however it can also be about a breakup as they say 'where do i wanna go now'.
What I would do in the video:
In terms of footage i would take inspiration from the bands own video of the song and use footage of the lead singer and female and put a rustic effect on the video as if the persona is looking back on good memories of them together. This would reflect my interpretation of the song and its lyrics as well as sticking to the bands original ideas and the indie/ pop genre.
Another piece of footage i would use would be the of the lead singer walking through the streets of London at night, the camera could have a blury focus on the London lights portraying the protagonists confusion reflecting the lyrics 'where do i want to go now".
However the lead singer can also be singing and looking directly into the camera; following Goodwin's theory which will result in the video having a professional look.
From watching the bands original video and other Indie/pop music videos there is often footage of the band performing; so all members are features in the video. This will also allow the audience to feel as if they are at one of their concerts.
In terms of footage I would continue the theme of the protagonist reminiscing on their relationship and would also show footage of the protagonist going through old pictures of them as a couple. I would use Polaroid pictures to continue the rustic feel that the band used in their original video. These pictures could be in the protagonists house, perhaps on their fridge, on their wall or even in a pile.
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