Research: Genre in music video

Different Music Genres: 

Dance Music:

Dance Music conventions:

Dance music is technology-based with the DJ playing an important role in mixing and presenting tracks. It is characterised by:

• four-on-the-floor rhythms
• extensive use of samples and loops
• links to the club scene
• layered textures

The roots of club dance are in 1970s Jamaican dub, Funk, Disco and 1980s European synth-pop.

Artists:

David Guetta

Majour lazer

Martin Garrix

Calvin Harris

DJ snake

Skrillex

Avicii

Disco Music:

Disco first appeared in the early 1970s in the clubs of New York. The most famous club was Studio 54. The first audiences were predominantly gay or black. 

Disco has its musical roots in funk and soul. It was influenced by:

• the groove based drum rhythms and energetic guitar parts of funk
• the orchestral arrangements of soul music

Donna Summer

Chic

Prince

Diana Ross

Target audience:

As dance music is most commonly found on the club scene the main target audience is 16-24 year old's. This is due to age restrictions for clubs varying across the world. In Europe it is typically 16, in the UK it is 18 and in America its 21.