Digipak analysis

The front cover (and spine)

The back cover 

Retailers

High street retailers:
HMV would be one of the most renound high street retailers for CD's and Digipaks. They sell all genres ranging from Hip-Hop to classical music; catering for a wide range of people. Despite this in 2012, HMV had to close down 40 stores in a bid to save millions in cost and the main reason for this was online retailers.

Online retailers:
Online retailers such as 'amazon', 'spotify' and 'apple music' offer everything that the ordinary high street retailer like HMV would but at a much easier grasp as people can access their music through their devices like phones and laptops within a matter of minutes and at a much cheaper price. Front covers are often shown on these online retailers as well as institutional information however the digital is rarely included. 

Digipak Nets

Below are a few digipak net templates that could possibly be used as inspiration when creating my own.


Net 1: 
This digipak net has 6 parts to it and one CD slot.

Net 2:
This digipack net is similar to the one above however it has space for two CD slots.

Net 3:

This digipak net only has four parts to it.

Net 4:

this digipak nets 8 parts to it and is most similar to typical digipaks.

Elements of real Digipak's

What is a Digipak:
a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs.


Front cover:
artist name
album name
linked to genre, music video (and film if its a soundtrack)
usually image of artist


Spine:
Artist name 
album name
institutional label


Back cover:
Image follows the front 
list of all songs on the album (in order)


Internal panels:
images of artists
linked to front and back cover
CD can be plain or colourful, has album and artist name
page where the CD goes on top of is often a plain colour 


Booklets/ postcards/ postcards:
details about each song on the album (producers etc.)
images watch the front and back cover, same colour scheme 
matte or shiny finish
images inside 
(most tend to be booklets)


Examples of Digipak's:

Preliminary

The Confession

Rogue One: A Star Wars Story (Edwards, 2016)

Plot:
Jyn Erso, a Rebellion soldier and criminal, is about to experience her biggest challenge yet when Mon Mothma sets her out on a mission to steal the plans for the Death Star. With help from the Rebels, a master swordsman, and non-allied forces, Jyn will be in for something bigger than she thinks.

Release date:

USA - 10/12/2016 (Los Angeles, California Premiere)

UK - 16/12/2016

Director:

Gareth Edwards

Cast

Felicity jones: Jyn Erso
Diego Luna: Cassain Andor
Alan Tudyk: K-2S0
Donnie Yen: Chirrut Imwe
Wen Jiang: Baze Malbus

Producer:

Simon Emanuel

Box Office:

Budget: $200 million (estimated)    

Opening Weekend Figures: $290.5 million (15th - 18th of December 2016.)

Distribution & Production:
The distributor of the film was Walt Disney Studio Animation Pictures
The Production company is Lucasfilm


Premiere:

Daily Mail coverage

LA Times coverage

Disney and Lucasfilm shut down a large chunk of Hollywood on Saturday 10th December night to unveil “Rogue One: A Star Wars Story.” 

 

 

Social Media:

Website: http://www.starwars.com/films/rogue-one

Facebook: https://www.facebook.com/StarWars

Instagram: https://www.instagram.com/starwars/

Twitter: https://twitter.com/starwars

 

Synergistic Elements:

The website and trailer as well as merchandise all contain the Star Wars logo. This is recognised globally and is associated with all of the films helping attract fans to pay and watch the film, creating a larger audience and ultimately producing a larger profit.

 

As well as the logo, the classic Star Wars music is used in the trailer which once again links the trailer to all the other previous star wars films helping to entice fans.

 

 

Trailer:

 

Logo:

 

 

Convergence:

Games have been created to promote star wars films throughout the many years they have existed. These games are available to a wide range of different audiences and are available on devices such as the app store, kindle, x-box and play station. This helps attract games to watch the film and once again increases ticket sales.  

 

Presentations of opening film analysis

     GONE GIRL:

Independent analysis of Gone Girl (Fincher, 2014)

• The fast changing images allow the audience to get a sense of the genre of the film as fellas the local area that the film is based in.
• The titles start at 00:22 seconds in to the opening and the majority of them appear every two seconds at a fast pace and change with the image behind them.
• The titles are also in the bottom left and right corners of the screen, however the title of the film 'Gone Girl' appears in the centre of the screen in a small and simplistic font.
• In total there are 25 titles which is quite a lot considering the majority films have around 15 -20
• The sinister instrumental used at the start of the film starts at 00:02 seconds and fades out at 02:00 which helps create a mysterious tone. 

MONSTERS INC:

Group analysis of Monsters Inc (Doctor, 2001)

• The visual aspects of the opening consist of brightly coloured doors and monsters to help attract young children, this also foreshadows that a door will play a key part in the film. 
• In terms of the titles there are only 6. This could be because its a children's film and they wouldn't be interested in the titles however it could also be because it is an animates film so there are no particular actors, just voiceovers in the film.
• The titles also appear in a particular pattern, usually every 5 seconds.
• In terms of audio, there is an upbeat instrumental that starts at the beginning and fades out at 1:22 this creates an upbeat tone for the rest of the film.