Monday, 19 June 2017

Research: Magazine Advert

Previous A2 adverts:







This magazine advert looks relatively professional. It has most conventions necessary to make it a successful magazine advert such as reviews, release date, parental advisory, online retailers and even social media pages. The colours also work well together, the grey fade into white looks well polishes and allows the pink/ red title to stand out.



Newly released albums in magazine adverts:

There were not a huge amount of magazine album adverts online; especially not many newly released ones, however below are some that I gathered.






High street Retailers:

I went into a few high street retailers and it was soon made clear that there were very few music magazines available and once big named magazines like Mojo and NME were no where to be seen. Despite this one shop that I entered had a Rolling Stones issue on display despite it being almost hidden on the top shelf. 
Below is an example of a rolling stones magazine.





Genres and Target Audiences:

Different artist will target their audiences differently depending on their dominant music genre. 

For example an artists who's music fits a rock genre may use dark colours and perhaps try and get a controversial message across; such as the Gorillaz who often portray political messages in their music which reflects in their advertising.

In comparison to this a pop artist may use bright colours, modern clothing and even social media to attract their sightly younger teenage fan base.


Two Analysed magazine adverts:









Monday, 12 June 2017

Digipak analysis


The front cover (and spine)






The back cover 

Retailers

High street retailers:
HMV would be one of the most renound high street retailers for CD's and Digipaks. They sell all genres ranging from Hip-Hop to classical music; catering for a wide range of people. Despite this in 2012, HMV had to close down 40 stores in a bid to save millions in cost and the main reason for this was online retailers.

Online retailers:
Online retailers such as 'amazon', 'spotify' and 'apple music' offer everything that the ordinary high street retailer like HMV would but at a much easier grasp as people can access their music through their devices like phones and laptops within a matter of minutes and at a much cheaper price. Front covers are often shown on these online retailers as well as institutional information however the digital is rarely included. 



Tuesday, 6 June 2017

Digipak Nets


Below are a few digipak net templates that could possibly be used as inspiration when creating my own.


Net 1: 
This digipak net has 6 parts to it and one CD slot.



















Net 2:
This digipack net is similar to the one above however it has space for two CD slots.



Net 3:
This digipak net only has four parts to it.

Net 4:
this digipak nets 8 parts to it and is most similar to typical digipaks.






Elements of real Digipak's

What is a Digipak:
a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs.


Front cover:
artist name
album name
linked to genre, music video (and film if its a soundtrack)
usually image of artist


Spine:
Artist name 
album name
institutional label


Back cover:
Image follows the front 
list of all songs on the album (in order)


Internal panels:
images of artists
linked to front and back cover
CD can be plain or colourful, has album and artist name
page where the CD goes on top of is often a plain colour 


Booklets/ postcards/ postcards:
details about each song on the album (producers etc.)
images watch the front and back cover, same colour scheme 
matte or shiny finish
images inside 
(most tend to be booklets)


Examples of Digipak's:

















Monday, 9 January 2017

Rogue One: A Star Wars Story (Edwards, 2016)



Plot:
Jyn Erso, a Rebellion soldier and criminal, is about to experience her biggest challenge yet when Mon Mothma sets her out on a mission to steal the plans for the Death Star. With help from the Rebels, a master swordsman, and non-allied forces, Jyn will be in for something bigger than she thinks.


Release date:
USA - 10/12/2016 (Los Angeles, California Premiere)
UK - 16/12/2016

Director:
Gareth Edwards

Cast
Felicity jones: Jyn Erso
Diego Luna: Cassain Andor
Alan Tudyk: K-2S0
Donnie Yen: Chirrut Imwe
Wen Jiang: Baze Malbus

Producer:
Simon Emanuel

Box Office:
Budget: $200 million (estimated)    

Opening Weekend Figures: $290.5 million (15th - 18th of December 2016.)



Distribution & Production:
The distributor of the film was Walt Disney Studio Animation Pictures
The Production company is Lucasfilm


Premiere:
Disney and Lucasfilm shut down a large chunk of Hollywood on Saturday 10th December night to unveil “Rogue One: A Star Wars Story.” 
 
 
Social Media:
 
Synergistic Elements:
The website and trailer as well as merchandise all contain the Star Wars logo. This is recognised globally and is associated with all of the films helping attract fans to pay and watch the film, creating a larger audience and ultimately producing a larger profit.
 
As well as the logo, the classic Star Wars music is used in the trailer which once again links the trailer to all the other previous star wars films helping to entice fans.
 
 
Trailer:
 
Logo:
 
 
Convergence:
Games have been created to promote star wars films throughout the many years they have existed. These games are available to a wide range of different audiences and are available on devices such as the app store, kindle, x-box and play station. This helps attract games to watch the film and once again increases ticket sales.