The example on the below shows footage shot against a green-screen background, to which we edited in two different backdrops; one moving and one still image.
Wednesday, 20 September 2017
Technical Post: Green Screen
A chroma key (known more commonly as green screen) is a technique used in film, video and still photography to replace a portion of an image with a new image. This is most commonly used to replaced a coloured background with a different setting.
The example on the below shows footage shot against a green-screen background, to which we edited in two different backdrops; one moving and one still image.
The example on the below shows footage shot against a green-screen background, to which we edited in two different backdrops; one moving and one still image.
Tuesday, 12 September 2017
collective identity: representation of youth
Zoella
Information on the blogger:
Zoe Sugg is a 27 year old English YouTuber known as Zoella.
She has an estimated net worth of £2.5 million
She has a huge following on all social media platforms and over 11 million subscribers on youtube alone.
As well as her videos and blog, she has released self-titled UK beauty products and a series of young-adult novels.
Website:
https://www.zoella.co.uk
The design of the homepage is modern, girly and has a slight 80's feel to it with the colours used in some of the photos. Zoella is know for her love of rose gold, copper and pastel colours which are evident throughout her homepage.
Her logo is featured at the top in its wall known hand written font. beside it are links to her official social media platforms as well as her blog.
Tuesday, 27 June 2017
Monday, 19 June 2017
Research: Magazine Advert
Previous A2 adverts:
This magazine advert looks relatively professional. It has most conventions necessary to make it a successful magazine advert such as reviews, release date, parental advisory, online retailers and even social media pages. The colours also work well together, the grey fade into white looks well polishes and allows the pink/ red title to stand out.
Newly released albums in magazine adverts:
There were not a huge amount of magazine album adverts online; especially not many newly released ones, however below are some that I gathered.
High street Retailers:
I went into a few high street retailers and it was soon made clear that there were very few music magazines available and once big named magazines like Mojo and NME were no where to be seen. Despite this one shop that I entered had a Rolling Stones issue on display despite it being almost hidden on the top shelf.
Below is an example of a rolling stones magazine.
Genres and Target Audiences:
Different artist will target their audiences differently depending on their dominant music genre.
For example an artists who's music fits a rock genre may use dark colours and perhaps try and get a controversial message across; such as the Gorillaz who often portray political messages in their music which reflects in their advertising.
In comparison to this a pop artist may use bright colours, modern clothing and even social media to attract their sightly younger teenage fan base.
Two Analysed magazine adverts:
This magazine advert looks relatively professional. It has most conventions necessary to make it a successful magazine advert such as reviews, release date, parental advisory, online retailers and even social media pages. The colours also work well together, the grey fade into white looks well polishes and allows the pink/ red title to stand out.
Newly released albums in magazine adverts:
There were not a huge amount of magazine album adverts online; especially not many newly released ones, however below are some that I gathered.
High street Retailers:
I went into a few high street retailers and it was soon made clear that there were very few music magazines available and once big named magazines like Mojo and NME were no where to be seen. Despite this one shop that I entered had a Rolling Stones issue on display despite it being almost hidden on the top shelf.
Below is an example of a rolling stones magazine.
Genres and Target Audiences:
Different artist will target their audiences differently depending on their dominant music genre.
For example an artists who's music fits a rock genre may use dark colours and perhaps try and get a controversial message across; such as the Gorillaz who often portray political messages in their music which reflects in their advertising.
In comparison to this a pop artist may use bright colours, modern clothing and even social media to attract their sightly younger teenage fan base.
Two Analysed magazine adverts:
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